The question of whether a landing page or a multi-page website is better depends on the specific goals of your project and the context of use.
Landing Page:
Goal: The main goal of a landing page is to draw attention to a particular product, service or offer and to convince the visitor as much as possible to carry out a specific action such as a purchase, registration or request.
Simplicity and clarity: A landing page is usually designed for maximum clarity and simplicity. It focuses on a main goal and usually has a limited amount of information on one page.
Decision-making speed: Visitors who get to a landing page can quickly evaluate the offer and make a decision. This can be useful for promotions, special offers or short-term events.
Specialized campaigns: Landing pages are often used in specialized marketing campaigns where the goal is to effectively attract the target group to a specific offer.
Multi-page website:
More information: A multi-page website provides more space for additional information about the company, products, services, contacts, etc. This can be useful if you want to present a wider range of information.
Content organization: With a multi-page website, you have more possibilities to structure and organize the content. This makes it easier for visitors to find the information they need.
SEO optimization: A multi-page website can be more SEO-friendly, as each page can be optimized for different keywords and search queries, which helps to improve visibility in search engines.
Long-term strategy: If your goal is to create a long-term online presence with comprehensive information about the company and its products/services, a multi-page website may be more suitable.
For example, the choice between a landing page and a multi-page website depends on your goals, the requirements of your company and the context of use. In some cases, especially in specialized marketing campaigns or actions, a landing page can be more effective, while a multi-page website is preferred for the presentation of comprehensive information about the company and its products/services.